A little game that’s good to consider if you’re having a difficult time selecting particular features for a release or a product. Which features will entice purchase or upgrade? Which are most necessary? Which will delight?
This game is a bit more technically complicated than others. Later, I’ll outline how to effectively design, execute, and record this game.
- Stakeholder, user, customer familiarity with their problem or desired outcome.
- Pricing features to maximize customer interaction and negotiation.
A table of customers and their feature purchases. Each row represents a customer, the columns represents the features they purchased.
Several simple spreadsheets are produced as a result, and these are all added to a single spreadsheet. Review features with the highest demand.
The 1 – 3 scale indicates whether the attribute is less or more. A 3 in open-endedness would imply the output of the exercise is more open ended. A 1 in Time Frame of Action implies the output can be acted on in a short time frame.
- Open-Endedness: 1
- Time Frame of Action: 1
- Scalability: 3
- Customer Preparation: 2
- Market Preparation: 3
- Physical Preparation: 3
“Innovation Games” by Luke Hohmann