Imagine we’re going to dinner, and we order dinner, and we eat dinner and we finally finish. It was delicious, we loved the place. Now imagine a few hours later I ask you, “What made that place so awesome? What was it about the food and the experience that was so good? We’d definitely go back, why?


Stakeholder, user, customer familiarity with their problem or desired outcome.


A future based, backward look at the form and function of a successful product or service.


Compare current product road map with your newfound understanding of of how your customers perceive their future with your product. 

To what extent do your road maps dovetail with your customers vision?

To what extent does your customer’s vision alter your plans? How? Why?


The 1 – 3 scale indicates whether the attribute is less or more. A 3 in open-endedness would imply the output of the exercise is more open ended. A 1 in Time Frame of Action implies the output can be acted on in a short time frame. 

  • Open-Endedness: 3
  • Time Frame of Action: 3
  • Scalability: 3
  • Customer Preparation: 1
  • Market Preparation: 1
  • Physical Preparation: 1

References –

“Innovation Games” by Luke Hohmann